At Citadel Earth, we recognize that the ability to embrace change has emerged as a vital competency for achieving success in today’s business landscape. Whether we embark on a new project or acquire a business, it is natural to experience a sense of apprehension or fear in the face of change. However, there are many benefits that we can experience from learning how to remain flexible and adaptable in response to shifting circumstances.

In order to alleviate any concerns associated with this change, our team works hard toward fostering an environment of open communication and collaboration within our business. At Citadel Earth, we ensure that our team members have ample access to the necessary resources, support and training required to navigate change effectively. By cultivating a culture that embraces change and encourages proactive adaptation, you can unlock the limitless potential for transformative achievements in the ever-evolving business world.

What Does “Embrace Change” Mean?

In the workplace, most organizations embrace change management principles, particularly for significant projects such as system implementations, new product launches and acquisitions. Embracing change is a fundamental principle that can be applied to any business, regardless of its size. To embrace change means acknowledging that change is inevitable while also understanding that it’s necessary for growth. This process requires courage, as it involves breaking free from familiar—yet often dysfunctional—routines, allowing you to become a more productive and healthier individual overall.

Adopting the mindset that change can, in fact, be a good thing ultimately enables people to adapt and thrive in dynamic environments and organizations to stay competitive and evolve over time. At Citadel Earth, we prioritize collecting valuable feedback from our peers and promoting ongoing modifications to experience successful change implementation. Embracing change is not just a principle, but a vital mindset. It empowers individuals to adapt, grow and seize opportunities for personal and professional development.

What is the Importance of This Core Value?

When I first became familiar with the structural change management approach, I was skeptical – unsure of how much good it would actually do for our businesses. As I delved deeper into the realm of change management and the importance of embracing change, I gained an appreciation for this systematic approach, both on a corporate and personal level. Oftentimes, organizations will change as their employees change, in turn emphasizing the importance of personal transformation. Although routines can provide a sense of comfort, it is crucial to challenge and change those routines to continuously evolve.

Throughout my career, many organizations I’ve been involved with have done an excellent job combining project management and change management. I have observed exceptional leadership that has successfully embraced the ADKAR Model, a proven methodology that can be used to guide individuals through the experiences—or elements—needed to make a desired change. It addresses the following stages of effective change management:

• A – Awareness of the need to apply effective change management
• D – Desire to participate in and support effective change management application
• K – Knowledge about how to apply change management
• A – Ability to implement new skills and behaviors related to change management
• R – Reinforcement to keep change management in place

As an example of this, one of our previous companies underwent a cafeteria remodel that originally failed because the management team did not adequately prepare for this change. After the remodel, the cafeteria was not functional, and employees were left unprepared for the changes. Management recognized the need for improvement and began applying the ADKAR Model to address this issue. The second time around, management made sure to receive employee buy-in, raise awareness about the upcoming changes and foster a collective desire for the new cafeteria space. This proves that even small-scale, internal changes require serious efforts, an efficient process, clear communication and a desire to change.

How does Citadel Earth Embrace Change?

Due to the nature of our business, the Citadel Earth team has developed a strong ability to adapt to change on, quite literally, a daily basis. We understand that there will inevitably be a certain level of fear and apprehension surrounding change, but it’s crucial for us to quickly establish a shared understanding of our mission and alleviate any concerns from our stakeholders.

When establishing a new partnership, we alleviate any reservations by setting realistic expectations about working with our team. We also create a desire for those to embrace the change by explaining how it benefits them. Finally, we emphasize that change brings new opportunities for growth, such as new systems and products. We strive to reinforce change over time, as well as actively acknowledge and celebrate those who consistently embrace change.

What Advice Would You Give for Creating Core Values? 

Establishing a well-defined set of values provides your employees with a comprehensive understanding of your organization’s principles. Core values should be as unique to your business as your employees and mission, regardless of the business size.

Below is some guidance I would share with any small-business owners or entrepreneurs who are embarking on the endeavor of establishing their own core values:

• Think about what makes your business unique: It’s important to understand that core values vary based on the nature of your organization. Your core values should align with your company’s purpose, mission and the input of your employees.
• Foster a collaborative approach to this process: Conduct exercises and workshops to gather their input and encourage discussions about the desired values. By actively involving employees, you can increase their ownership and commitment to these values.
• Recognize and celebrate success: Publicly recognize and appreciate efforts through internal communications, meetings and/or companywide announcements. This will reinforce the importance of your core values and motivate others throughout your organization to commit to living these values as well.
• Promote awareness: Reinforce core values in day-to-day interactions and decision-making processes. By fostering a shared understanding, you can cultivate a culture that not only understands the values, but truly embraces and embodies them.